Rebranding? Not for me.August 6, 2007
Just my response to recent post on the Ubuntu Planet:
At Tristan’s post about unifying the Ubuntu name, I would have to disagree. First, rebranding a release feels a lot like reinventing the wheel. I have seen phone companies and banks merge and spend a lot of time and resources saying “A is now the new B” or something foolish. There seems to be much more use for our time. Second, I don’t think of Ubuntu and the Desktop Environment of anything like that. Ubuntu to me is the Ubuntu project, it includes the art, the community, the teams, the packages etc. To a lesser extent it includes the DE. When I first started with Ubuntu, I hated the look and feel of it (before I found the KDE packages 🙂 ) and wanted to switch to something different but I got some great help online and people helped me through my problems. That to me is what Ubuntu is all about, not the naming. Third, the idea of Ubuntu with KDE or Ubuntu with Xfce doesn’t make sense to me; after all there is no Ubuntu GNOME (one could make the argument that since its the default there is no need to specify.) Fourthly, Kubuntu has a meaning, just like Ubuntu. Kubuntu means “toward humanity” if I recall correctly, which I think a lot of people like in the same way we talk about “I am who I am because of who we all are.” Lastly, I think there is enough work to do when advocating Ubuntu to someone. People ask what is Linux, what KDE, what is Ubuntu, why is this better, and having Ubuntu with Xfce seems to be counter productive (and longwinded) when we could just say Xubuntu.
Now back to work. Lunch break is over and one of the guys who works in the next room reads the Planet so I can’t be slacking. 🙂